Cedrent Enterprises WA, a majority Aboriginal owned business has become the first organisation to bring the Enterprise Rent-A-Car brand into the Pilbara with newly established rental offices in both Port Hedland and Karratha airports. Cedrent Enterprises WA holds the Enterprise Rent-A-Car franchise rights for the Pilbara region, with plans to expand into locations such as Newman, Paraburdoo, and Onslow. CEWA is majority owned by Yindjibarndi Wealth as a part of the Yindjibarndi Aboriginal Corporation based at Roebourne, 40 Kms east of Karratha.
“On behalf of the Yindjibarndi Nation we are extremely proud to be a part of the Enterprise Rent-A-Car franchise birth in the Pilbara. In this venture with Cedrent Enterprises we see real potential at a local business development level in the form of jobs, training, and skill transfer. Yindjibarndi is committed to supporting our community and our local economy. Working together; is what life in the Pilbara is all about” Michael Woodley – CEO Yindjibarndi Aboriginal Corporation
The move into the Pilbara allows Enterprise Rent-A-Car to expand its already significant Mine Spec Vehicle Hire services and helps to grow its customer base throughout Australia. Enterprise Rent-A-Car’s presence in Australia has grown substantially, opening five new locations over the past two years despite the pandemic having major effects on the travel industry.
“Our main goal for the Pilbara is to pair our knowledge and expertise of the vehicle and fit-out requirements of the Australian mining and construction industries, with the ability to give a broader range of clients easy access to a full suite of vehicles.” said Dan Walmsley, Cedrent Enterprises Marketing Manager. “Our 20+ years of experience in the Mine Spec market paired with Enterprise Rent-A-Car’s reputation as a world class brand and operator makes for a perfect partnership and will help us to provide travel management companies and those making journeys throughout Australia with appropriate, safe, and sanitised transport options”.
Following the Enterprise Rent-A-Car franchise partnership, Cedrent Enterprises operate established Enterprise Rent-A-Car offices in Alice Springs, Beverley (west of Adelaide CBD), Darwin Airport, Darwin City, Coober Pedy, Ceduna, Karratha, Port Augusta, Port Lincoln, Port Hedland and Whyalla. Enterprises’ WA fleet, made up of mainly Mine Spec Dual Cab Utes, Wagons and Buses is helping mining and construction companies’ complete projects throughout the Pilbara and greater WA, in a time where fleet assets are harder to come by.