ICN Limited has partnered with the Australian Made Campaign to help support Australian small and medium businesses and to ensure Australian manufacturers are given new opportunities to supply to major projects across the country.
“There are already a number of Australian Made companies registered with ICN Gateway – you can identify them with the Australian Made logo on their profile,” ICN Limited Executive Director Warren Jansen said.
With the COVID-19 pandemic turning attention to locally made and sourced products, Australian Made has seen its membership skyrocket from approximately 2,800 to more than 4,000 in just 18 months.
Meanwhile, a recent Roy Morgan survey showed trust in the Australian Made kangaroo logo is at an all-time high, with 92% of Australians confident products displaying the logo are made in Australia, up from 88% in 2019.
The research also found that 99% of Australians recognise the green and gold Australian Made logo, associating it with the support of local jobs and employment opportunities, safe and high-quality products, ethical labour and sustainability.
Australian Made Chief Executive, Ben Lazzaro, said ICN subscribers who use the green and gold kangaroo logo could see an abundance of benefits, both for their own company and respective project owners. Further to this, Mr Lazzaro acknowledged the benefits of the logo as a country of origin certification trademark, providing assurance in regards to the State and Federal government mandates requiring a percentage of Australian involvement in major projects.
“It is the most effective way to identify genuine Aussie products,” he said,
Made logo is the true mark of Aussie authenticity.
“It also makes a compelling statement about generating local jobs and economic activity.”
The Roy Morgan research also found that 89% of Australians believe Australia should be producing more products locally following the COVID-19 pandemic. There were a number of reasons behind this belief, including:
- to reduce Australia’s reliance on other countries
- job creation
- support for Australian business and industry
- providing a safeguard against vulnerable international supply chains
- to strengthen Australia’s economy.
“Australia’s over-reliance on imported products has been highlighted during the COVID-19 pandemic,” Mr Lazzaro said. “This research indicates that Australians are placing priority on manufacturing self-sufficiency and job creation along with a renewed appetite to address the imbalance between locally made and imported products, to ensure Australia’s long-term prosperity.”
In May 2020, the Australian Made Campaign ran the first ever Australian Made Week, with plans to make it an annual event.
For more information on how to become certified to use the Australian Made green and gold kangaroo logo, visit the campaign website.